I go to the movies all the time. Lately, with school and whatnot, I have the ability to go during the day...usually to the first showing. Price ain't that bad during the day, and my local theater chain (Regal) has a card you can get for free that you have them swipe when you buy a movie ticket or buy something from the concession stand, and you earn points, and get free stuff when you hit certain point levels. You also get a free small popcorn on Tuesdays with the card (which can be upgraded for the price difference which is $.25 between the sizes).
I saw High Tension the other day. It cost me $5.75 for the ticket, it was Tuesday so I got a free small popcorn, and I hit a level that gave me a free small drink. Upgraded 'em both to medium and was up to $6.75. Also, I was one of three people in the theater, and the other two, a couple, left about twenty minutes into it. Oh, and the movie was pretty good too.