Heres what the wiki says:
Qur'anic injunctions against pig consumption
One example of verses from the Qur'an on pig consumption:
Qur'an 16:115.
He has only forbidden you dead meat, and blood, and the flesh of swine, and any (food) over which the name of other than Allah has been invoked. But if one is forced by necessity, without willful disobedience, nor transgressing due limits,- then Allah is Oft-Forgiving, Most Merciful.
Muslims consider the eating of pork to be forbidden, with a limited exception to avoid starvation. The Islamic taboo tends to come under scrutiny in places where it is not common, especially when it interferes with those who are unaware or do not follow it. In many cases, the prohibition is extended from consumption to the handling of pork products, creating issues in grocery, shipping, and restaurant environments.
Sounds like pork 'handling' might not be that bad a thing.
Chairboy, the other restaurants may have had legitimate contraints on what they could offer (ie storage and preparation facilities). Whereas this guys only objection is his religion beliefs. It starts with pork, then where does it end? Does he start refusing to employ females? Does he refuse to serve unaccompanied females? etc and so on.
As seagoon has pointed out if his convictions are so that he feels he cannot comply with the franchise agreement it is time for him to move on. That is his choice.