heh..yeah it's bull alright, and it seems ridiculous to the point of being fuuny. But it would be unwise to dismiss it as harmless.
The US has traditionally been the biggest supplier of beef to Japan.. and its grain feed beef at that. The supposed beef with the higher carbon footprint because of the need to transport the grain to the cattle. So I don't think American beef farmers would find much to laugh about over this:
But more than two thirds of the energy used goes towards producing and transporting cattle feed, said the study, which was led by Akifumi Ogino from the National Institute of Livestock and Grassland Science in Tsukuba, Japan
(the quote is straight up, I didn't dik with it this time)
That kind of claim can, and probably will build consumer resistance and ultimately maybe even lead to higher tariffs and trade barriers to beef imports (and especially grain feed beef) imported by Japan and other countries. And once the rot has set in from this type of manipulation it woud be hard to reverse. Consumers will believe they are doing their bit to save mother earth from global warming. Never mind that China is hooking up two new coal fired power stations two their grid every week. That's the BS of it.
And it's already starting to have an effect on trade. Case in point:
There is the "Food Miles" campaign that some countries are using to encourage their consumers to buy local produce and at the same time deter them from buying foreign produce because of the bigger carbon foot print made by the transportation of imported foreign produce. I know it's a big thing in Britain where it's propagated by British farmer lobby groups out of self interest...they don't want the competition. And it's making waves here amongst pissed off NZ exporters. NZ is an easy target since our exports to Britain have to be shipped 11k miles. It's nothing but bs and propaganda. Even if our produce that's sold in Britain had a larger carbon footprint inclusive of the 11k trip than the competing local produce- WHICH IT DOESN'T- it's a weasel way to try to restrict our access to what is an already highly protectionist market. British and Irish farmers have already forced one supermarket chain to replace NZ lamb with their own product because of "food miles"