Do away with the payroll tax. Make everyone pay their taxes out of pocket quarterly. We have become a "net pay" society. To the point where most just give a passing glance at the FICA, state and SS deductions. Of course, the reason those automatic deductions are there is to prevent the all-out revolt and refusal to pay that would happen if the masses had to pay their taxes out of pocket.
We are well domesticated sheep that don't even need to be led to the slaughter; we go there willingly.