I wonder how many of those that weren't thrilled with the movie had a clue to what the movie was about before actually seeing it.
By that, I mean, how many went digging for any snippet of information about the movie, who played whom, plot leaks, rumors, or anything else before sitting down to the exta-buttered large theatre popcorn and diet soda? ( oh, and a box of whoppers, for the chocolate fix )
I saw it pretty much cold. All I knew was that it had to do with the original crew and Spock was played by the guy who does Sylar from Heroes.
I was not burdoned by expectations or suspicions. I had no lengthy discussions about hypothetical situations based on rumors.
I had a freakin' blast.