I liked it because I didn't have anything to compare it to. I used to think the Star Trek ships looked drab, especially when compared with the Galactica (old one) or an Imperial Star Destroyer. Seeing the Enterprise in action changed my mind though. Now, after having seen TNG and TOS, I do like this newer movie, though it is tied with TNG. Something about the universal applicability of "Make it so" is fantastic.
Simon Pegg, John Cho, the robo-cop, and Kirk's bike were the best parts, IMO.