My wife thinks it's cute.   
Most chicks do...  I had a 1974 version when I was in college, had a few girls want to "ride" with the top down...  So to speak...   

The '74 was fast too...  For such a small car, it had a crap load of power, with a pretty good top end.  I had the '74 up to 135 on the Interstate once, the car started to float a bit.  Scared the crap out of me!
The '83 I have now isn't so quick.  It actually has a slightly larger bore engine then the '74 I had, but it has been crippled by emission systems and a different gear ratio in the back end.  
Still really fun to drive, and my Fiat will eat any MG on the road!  HA!