I lied actually the name of that jig is the Rattl'N Flyer Spoon from Lindy.
Cool,looks alot like the lindy dipsy diver spining jigheads! We use something like that on driftrods,you let it fall back in the current but give just enough resistance to make it spin. Yon need a specialized reel for this called a center pin,although I've seen some level wind reels used in this manner,I suspect they have great berring in them.
You can fish small wobble plugs in the same manner,they work great on spring and fall steelhead.My fav was a little skunk patterned flatfish!