You can't make stuff like this up. 
At least he died doing what he enjoyed....I guess.Regards,
Sun
Segway company owner dies riding two-wheeled machine off cliffJimi Heselden, the owner of the Segway company, has died after riding one of the two-wheeled machines off a cliff and into a river.......
.....The multi-millionaire businessman, 62, fell into the River Wharfe while inspecting the grounds of his North Yorkshire estate on a rugged country version of the Segway. ....
......A passer-by found Heselden alongside his Segway in the Boston Spa area at about 11.40am on Sunday.
A spokesman for West Yorkshire Police said today: "Police were called at 11.40am yesterday to reports of a man in the River Wharfe, apparently having fallen from the cliffs above.
"A Segway-style vehicle was recovered. He was pronounced dead at the scene.
"At this time we do not believe the death to be suspicious."....
.....Heselden was worth £166m and ranked 395th on the Sunday Times Rich List.....
http://www.telegraph.co.uk/news/uknews/8027301/Segway-company-owner-dies-riding-two-wheeled-machine-off-cliff.html