Cool site Homers
Couple of things I noticed that you may want to bring up to him, under the Consultation tab, when it opens, its really hard to read his text with the backround he chose. Found myself squinting trying to make out the text.
The tabs at the top of the screen are really hard to get to the sub tabs. ( Tried what Spikes wrote and it worked just a pita )
Descriptions of the individual products are needed ie what comes in the Trauma Kit etc...(although im sure hes getting to that having just launched the site)
Not knocking him, or the site ( I really like it ) ...just what i noticed as a consumer.
All in all a really neat site, great name and prices are good. Saved an icon to my desktop......Its like Macys for outdoorsmen