I have attached interesting article from 2007, and although dated it brings up many points that are being exploited today in not just the gaming industry but also the workplace as a whole. Gamification is the adoption of gaming techniques in the work place that will generate rewards for employees that trigger the very addictive chemical Dopamine in the brain.
Here is an excerpt:
"The genesis of this reaction may lie in the neurotransmitter dopamine. A number of studies have revealed that game playing triggers dopamine release in the brain, a finding that makes sense, given the instrumental role that dopamine plays in how the brain handles both reward and exploration. Jaak Panksepp, a neuroscientist collaborating with the Falk Center for Molecular Therapeutics at Northwestern University, calls the dopamine system the brain’s “seeking” circuitry, which propels us to explore new avenues for reward in our environment. The game world is teeming with objects that deliver clearly articulated rewards: more life, access to new levels, new equipment, new spells. Most of the crucial work in game interface design revolves around keeping players notified of potential rewards available to them and how much those rewards are needed."
If you create a system in which rewards are both clearly defined and achieved by exploring an environment, you’ll find human brains drawn to those systems, even if they’re made up of virtual characters and simulated sidewalks. It’s likely those Tactical Ops players in an fMRI machine were able to tolerate the physical discomfort of the machine because the game environment so powerfully stimulated the brain’s dopamine system."
We are all addicts of dopamine. I real life it is a chemical reaction that produces euphoria and a desire to repeat what you just achieved but something that you may experience just a few times a day. In the gaming world you get the same reaction multiple times an hour. It's that buzz you get when you get a kill, complete a sortie, flight tight to your wingman, etc. that generates the desire to do it again.
Games that are successful maximize the generation of this reaction.
The secret will be how will Hitech maximize this for the new players, the intermediate players and the experienced players. I think the most satisifed are probably the intermediates players (Also known as horde

) at this time.
Here is the full article.
http://discovermagazine.com/2007/brain/video-games#.Ue6sAhY9mcMSorry if this is
