If you're wondering about the brand, ECS, they are a long time OEM manufacturer, so they certainly know
how to make mobos. Some reviews claim they are better equipped than many of their competitors in the same price range. Reviews don't tell about their longevity, though. OTOH, every brand has had and will have weak versions. Other factors such as cooling and dust also play a significant role in how long electrical components last.
You made me think, though, and I started to look why the Z77 chipset would be recommendable. Well, it is indeed aimed for the gamer market,
but: If you aren't into overclocking or other excessive tweaking, other versions might perform equally well! Source:
http://www.gamersnexus.net/guides/952-chipset-naming-conventionsThat said, there's no difference in the full ATX size, but there's a bunch of alternatives in the micro-ATX form, Foxconn H77MXV-D for $52 being the cheapest. (Another long time OEM manufacturer with their own brand). For longevity, the MSI ZH77A-G43 for $82 seems interesting in terms of long lasting: It claims to have military class components...
http://pcpartpicker.com is a good tool with a multitude of searching filters.