I think no matter how good the video is; if it is not promoted it will have no effect. It’s kind of like putting a very effective billboard in your basement. HT has a customer base that has a vested interest in the game drawing new customers.
Maybe on a limited time basis, HT could pay x perkies for the community to link, hashtag, share the video on twitter, facebook, whatever.
IE Twitter
Check out HTxyz.youtube.com. Try shooting down a WWII german bomber in a P51 #HTtrackinghashtag