I've been sharing videos of in FSO and Scenarios and some of the annoucements from HTC with my friends on facebook. Most are horse owning older ladies but I know some of them and their husbands are gamers.
I started playing because AOL sent me a disc with Air Warrior on it. Back when downloading was SUPER SLOW, anything that arrived on CD that was free was gonna be tried out.
Not sure how that translates into getting the word out today.
I did see the commercials on the History Channel several times but I already knew about Aces High by then.