My life just has not slowed down enough to get back into the game. Shuffler is right, the link is the passion for the era and the real airplanes of war, before all of that computer nonsense got in the way. I would argue that AH is the most balanced MMO out there. Aside from the perk system, and even then that is a stretch, a ki43 can shoot down U4s.
As for tv advertising, hell, why bother. Facebook, twitter, YouTube, are the real mediums today. Discovery running the wings series was probably the last golden TV era for this games subject. Now, I would hit periscope films and any other host that ran any airplane related series on the net.
The toughest things for a new client to get past are the cost of a capable computer, and the time required to play. These days I mindlessly play WOT Blitz, which is making some horrible profit induced decisions. I play it because I run it on my phone and can have 15 games in the same time it takes loaded 29s to climb to 35k. That is a tough sell. So then, it becomes what do you do in the void. As I have said for years it is the community that will carry the day. I left the xxx because a dual personality guy could not stop being a racist tard. Having to listen to him on vent made me drop and run with another group of guys, who just enjoyed fighting, chatting, and hanging out. I am pleased to call those gentlemen of the GFC friends.
You let a guy go on a idiot rant...someone disconnects. Old players should mentor younger ones. Squad heads should keep their squads policed. If you make the community a good place to spend time, you will keep the players. The community is the weakest link, not the game.
