This situation is like in local pub with three tables. In each table there's a group of people chatting together and sometimes giving nice friendly upper-cuts to each other.
Later few guys in first table noticed that waitresses didn't bring 'em beer fast enough to keep 'em happy so they decided to sneak in to the group in third table because they saw they were (quite) happy there minding their own busines and drinking beer waitresses carried in their table.
Guys from first table sneaked in and blended in the group in third table and had a good time (Just guessing here).
Now there were still people in first table left hoping they could still get few pints of beer and maybe they could even see a new waitress. No joy, bar keeper came to their table and said "Sorry guys, we don't serve in this table anymore".
Few guys in first table thought "whatta heck, lets rush in in that third table too", jumped up and staggered to the third table and said: "Guys; your UBB sucks, your stories and way of talking is from deep and you don't know how to play".
People has been died because attitude like that