I really dont see folks using a free MA platform for more than a few months. At that point, most would become more competitive, and pay the small fee once hooked, and not getting clubbed like a seal, to get full access to the game.
I think the short retention rate now may be logging in, and realizing two weeks isnt nearly enough to learn a deep game.
And then, the lack of apparent action on the clipboard map, in relation to map size, and what country they start on. "There is nothing going on in here, why would i bother with this game and the upcoming fee?"
The smaller maps like mindano, where all three countries can interact help this. Two countries would help this situation, but I wont beat that horse anymore.
Just some conclusions that can be drawn from logging into the game a few times a week, and paying attention to the things mentioned above. And then of course stepping back and looking from a new guys point of view, who is likely overwhelmed just learning flight characteristics. Let alone, things that may need to be done to find action. Reading the map, switching countries, tactics to kick up a fight, like porking.. etc etc..
I assume htc has some exit interview type data with the real answers. Im not sure if its been shared before, but it could be a good thing to do that. You are sure to get plenty of opinions on ways to relsove issues here. Some good, some bad.