Arlo, you need a more scientific outlook, or you get bamboozled by news. Either deliberately by people with agendas or unintentionally because journalists are ignorant of scientific reasoning.
There are 41,000 high schools in the US -- plus however many clubs there are. Some schools have one coach. Lot's of schools have several coaches (football, basketball, volleyball, track, swimming, etc.). Let's say as a conservative estimate that there are 41,000 coaches.
US has had about 220,000 deaths out of 330 million people -- that's 220,000/330,000,000, which is 0.07%.
Your reference says 30 coaches died. 30/41,000 is 0.07% -- i.e., about the same as just an average American.
You see how they have an agenda or are scientifically ignorant or both?