How To Fix The Game

[Vraciu]

I see war thunder and world of warship adverts all the time. Are you saying that they are wasting money advertising and are too naive to realize that?

They've posted about it multiple times.   I can't speak to their mental/business outlook on things beyond what has been written.  The impression I got is that it didn't pay off.  Perhaps the current economic environment has changed that.

[turt21]

All these topics and posts seem to point out that we are abundant in so many players who know how to fix the game. 



Well said AK. 

[AAIK]

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[AAIK]

They've posted about it multiple times.   I can't speak to their mental/business outlook on things beyond what has been written.  The impression I got is that it didn't pay off.

I mean the company behind world of warships + war thunder.

If there was no effect why do they keep advertising?

[Vraciu]

I mean the company behind world of warships + war thunder.

If there was no effect why do they keep advertising?

Different minnows for different sharks.   

[AAIK]

Different minnows for different sharks.

I don't beleive that. I think the environment is fair for each creature.

So HTC advertised on facebook and got bad results. I have never seen an ad for AH on streaming sites or youtube yet. Maybe HTC should find a viral marketing company to get help?

[Vraciu]

I don't beleive that. I think the environment is fair for each creature.

So HTC advertised on facebook and got bad results. I have never seen an ad for AH on streaming sites or youtube yet. Maybe HTC should find a viral marketing company to get help?

Minnows = Advertising

Sharks = Potential Customers


Why do ads work there but not here?


Different minnows for different sharks.

[CptTrips]

I see war thunder and world of warship adverts all the time. Are you saying that they are wasting money advertising and are too naive to realize that?

They were speaking of the ROI for HTC.

That doesn't mean that is the ROI for other companies.

A target has to like what they see in the ad to choose to click on it, and the they have to like trial enough to to subscribe.

I don't know what their click-through-rate was, but from the tone of the comments lets say 2%.  He has stated he is running "around" %1 conversion from trial.   Which could even mean below 1%, but lets say 1%.  And most of those may not stay longer than a month.

So getting ~1% of the 2% that clicked through of the fraction of people who noticed the impression....might be better burning the cash to save on heating costs.

If WT has snazzier ads that get attention better, and a high click-through-rate because those ads close the deal, and they are more successful in converting trials into revenue, then it might be a positive ROI for WT to run ads.




 

[CptTrips]

The game doesn't need to be fixed.  It's a perfect sandbox for us all to play in based on our individual desires.

With all due respect, if you really think there are no changes to this game needed:

1.  Why do you think 99% (>99%?) of the people who started a trial account decided not to pay for an account? 

2.  What happened to the ~700 nightly players we had at one time?  And why is the player count continuing to drop?


If you got something that is working, I'm a big fan of just keeping things steady and let the good times roll.  But when things aren't working, it seems to me eventually you need to be willing to roll the dice and risk change.  Unless you think the down trends are only temporary fluctuation or you believe in Tinkerbell and Magic.

[Vraciu]

^^^^^^^^^ This.

I don't think a drastic overhaul is necessary but there are definitely a few sacred cows worthy of slaying.

[CptTrips]

I don't think a drastic overhaul is necessary

"Drastic" is apparently in the eye of the of the beholder.

One player went completely ape-sht crazy at the mere suggestion of slightly smaller maps, with slightly fewer bases, and slight reduce inter-base distance to reduce to dead-time people have to fly to get to action. 

I think the game needs to have WWII planes and ships and tanks shooting at each other.  All other possible variables should be on the table as far as I'm concerned.  I'm willing to consider any change.  Whatever will reverse the negative trends.  I just think it is past the point that tiny little tweaks or or merely running another event is going to reverse course, but not that they are bad in and of themselves. 

But maybe I'm wrong.  It has been known to happen. 

[FLS]

With all due respect, if you really think there are no changes to this game needed:

1.  Why do you think 99% (>99%?) of the people who started a trial account decided not to pay for an account? 

2.  What happened to the ~700 nightly players we had at one time?  And why is the player count continuing to drop?


If you got something that is working, I'm a big fan of just keeping things steady and let the good times roll.  But when things aren't working, it seems to me eventually you need to be willing to roll the dice and risk change.  Unless you think the down trends are only temporary fluctuation or you believe in Tinkerbell and Magic.

You don't know the answer to either question.

[CptTrips]

You don't know the answer to either question.

Nope.  But I'm willing to explore the questions rather than just sit and think happy thoughts.  I'm willing to admit there might be things that need to be changed or else we'd still have 700 players a night.

[Ciaphas]

If you take the time to sift through the negative comments over in Steam, you will notice a couple of things.

1. Maintaining a free account to zip around empty arenas is off putting and not worth their time.

2. Paying a sub fee to zip around an arena that doesn't really have steady player numbers is not worth their money or time.

3. First look people are put off by the graphic composition and item nesting of the menus.

4. Some were upset about the, what they described as "poor" implementation of VR.

** I never had a problem with VR and those issues have been fixed by Dale **

5. The toxic community. We do have a volatile community both on the BBS and in game. There are steps Dale is taking to help in game.

6. The lack of a proper in game tutorial flight to help new comers understand the controls, order of operations (throttle full, kick rudder type of stuff). I suspect the biggest issue is new players that use a mouse.

Yes, I tried to take off this morning using a mouse only set up and ended up turning hard left and bouncing off of a gun emplacement. Yes, my rudder keys (not rudder trim) were set but no input from the right rudder key was registered until I got in to the air.


for what it's worth, these are the issues that pop up time and time again in the negative comments. It would be reasonable to take a hard look at these and figure out a way to rectify them.




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[CptTrips]

for what it's worth, these are the issues that pop up time and time again in the negative comments. It would be reasonable to take a hard look at these and figure out a way to rectify them.

Or just shut up and think happy thoughts.

If you are in the forest, and you turn away and don't look at the bear, then that means he is not able to come eat you. It's magic.