You normally have to take risk and pay more money to upgrade your business and get new customers. That's just how it works. Whether it be commercials or software upgrades, or promotional sales ect. Re-allowing a 2 week free trial after a year or so probably wouldn't hurt the business cash that badly, but may aquire a subscriber for another 2-3 months after that. More people in the game create better fights and thus create more subscribers who want to partake in bigger better fights. More people playing the games creates a healthier supply of subscribers.
Do you realize what your are stating "probably wouldn't hurt the business cash that badly" is a non starter? If the net effect of Reset of 2 free weeks is a positive , it would not hurt cash.
But the analysis you need to look at is.
1. Previous players downloads AH tries to create an account. Sees 2 week free is not available and leaves.
2. Previous player tries AH , pays for one month, and then leaves.
3. Previous player tries AH , pays for one month, and stays.
4. Previous player tries AH 2 weeks free,and then leaves.
5. Previous player tries AH 2 weeks free and stays.
I believe these are the only 5 possibilities.
My guess is that anyone in case 5 would also be in case 3.
And anyone in case 4 would also be in case 1.
And hence would not be a net gain but a net loss. Because anyone who is going to stay would not be deterred by the lack of 2 free weeks. And anyone who is deterred by the lack of 2 free weeks would not stay anyway.
HiTech