Todays generation have no issues with subscriptions. They pay monthly for their phone, Netflix, Disney, Paramount+, Hulu, Peacock, Amazon, and on and on. The have tons of subscriptions that they dont even think about paying even if they arent using them. There are even subscriptions out there that tell you what your paying for subscriptions and which you dont use!
No, subscriptions arent the issue, its the value you get for that subscription. Unfortunately the value here is slowly going away. With numbers low, lack of updates and so on, many dont see a value here, or maybe the $15 a month is too high for the value they perceive here. Those of us who have been here forever still see the value because we know what the game has. New players need to be convinced in 2 weeks what that value is. Thats why the videos I try to make are geared toward whats in the game as apposed to the same old run of kills films.
This game has a lot to offer, but its tough to show that in two weeks. Adding a FTP limited set of planes/vehicles would help bring in those interested with out the "investment" of a subscription. The trick would be converting those FTP players.