So you’re saying my 3 hour movies don’t help? <kicks rock>
lol. People are hyper-scrollers. Stats show most people scroll before 3 seconds. Gotta grab them fast and make it short.
Long videos have their place too. Just that the short ones that hit the 3-5 second algorithm get promoted and can go viral, or get thousands of views really quickly.
I do stuff for my band. Posted a 15 second video with no description the other day and it went over 1k views on youtube in about a few minutes - then it stalled at 1.5k or so after a day. The initial "scroll past" time kind of determines how they will suggest the video in people's feeds.
It's interesting how it all works. I like diving into the minutia of that stuff and learning how it all works these days.
Also - the percentage of the time people view the video matters. Like 40% of the video, or around that, it getting pretty good. So short helps that algorithm too.
Short clips that loop also do well because people replay them over and over - sometimes without knowing it at first.