i think it backfired on them, some of us are not ashamed to be white.
the wash redskins should be called saxons, then you can read "saxons defeat vikings", instead of "redskins defeat vikings"
(i know the redskins don't win games, but you get the point)
my hometown was founded in 1700's next to a indian village and was named for the chief of the village at the time, our teams name is "indians" and the logo is a indian head in profile with full headdress, i think it honors the chief who welcomed the whites to settle next to his village.