3,000 window displays touting summer tea brews by depicting two "twin" cups of the concoction standing side-by-side in tall, squared-off blades of grass with dragonflies dive-bombing into one of them. The words "Collapse into Cool" are printed above the image.
Originally posted by capt. apathy seems like it would be a whole lot more effective (cost + effort) to focus our efforts on thickening the skin of the 'sensitive types' than for the rest of the world to walk on egg-shells around them
June 7, 2002 Starbucks deeply regrets if this poster was in any way misinterpreted to be insensitive or offensive as this was never our intent. All retail stores in North America (United States and Canada) were instructed to pull the posters immediately and are in the process of doing so. The Tazo Ice Blended Tea beverages represented on this particular poster are part of Starbucks blended beverage line-up that also includes Frappuccino Blended Beverages. Starbucks introduced Tazo Ice Blended Tea to accompany Frappuccino Blended Beverages. This poster is part of a larger summer campaign that includes over 30 pieces including print ads, radio ads, outdoor advertising and in-store posters. The specific names of these beverages featured on the poster are Tazo Citrus and Tazoberry. The poster depicts product shots of the two beverages sitting on a field of green "grass"made with Starbucks signature green straws. The overall concept of the poster was to create a somewhat magical place using bright colors and fun, whimsical elements such as palm trees, dragonflies, butterflies and pinwheels. The headline "Collapse into cool, Try a new Tazo Citrus with tangerine, orange and lime." was meant to conjure up feelings of cooling off on a hot summer day.
Originally posted by Sikboy I guess this means they wont be printing up those car bomb posters featuring a Frappachino as a burning school bus. -Sikboy
Originally posted by john9001 when i looked at the poster i thought the "got to be kidding me "refered to starbucks (coffee people) selling iced citrus product, because i saw no referance to NY ,9/11, or trade towers, but then , i am not very "sensitive"