LOL thrawn i undr stand you point of view! but i would tend to believe even when you order a beer in a bar you surely dont say " A' give me a LABATT's" do you? Now when your speaking of his brewery yes you would say LABATT's brewery!
it kinda like say i drive a FORD's car ........... it simply does not work!
i used to work in a bar and there nothing more annoying than people who would ask for a "Labatt's" cause with the music going all you really here is the "BATT's" part witch is most often taken as the person is ordering a "Bass" like a "BASS ALE"
either way call it what you will i just wanted to point it out!
And just for the record READ THE LABEL no 's never was never will be (even on the side of the case)
box