Originally posted by ra
What price would the market bear for cars if they were available for free?
If you could copy a car on your computer and share it with hundreds of other people, then no one would be able to sell cars at their current price - but you can't copy a car digitally - so it's an irrelevant analogy.
And it's totally unanalogous economically - a car is mostly priced on raw materials and components used - a music CD is generic - you don't have to retool to produce a different one, and it probably costs about $0.50-$1.00 to make with a nice box and a printed book (depending on the number in the run). The band will typically get 10 - 20% royalties on the wholesale price of a CD out of which they pay the record company for the packaging (typically 25% of all royalties are withheld to cover this) the recording of the album, video production costs, tour support, radio promotion, sales and marketing costs, packaging costs and any other cost the record company can subtract from their royalties. Everything they can recoup from the band and the 80-90% of the wholesale price is record company profit. It's the reason that organized crime took such an interest in Hong Kong: it's silly money - a huge mark up and money for old rope.
If the media industry doesn't develop technology to protect copyrights all media content will eventually deteriorate to amateur productions. Who will invest in a $200 million dollar movie production when it will be available for free download 1 week after it is released? If you think pop music sucks now, wait till there's no profit in it. Piracy may make music, movies, and books cheaper (free) for the consumer in the short run, but in the long run the consumer will get exactly what he's paying for. Lowering prices as a response to piracy only slows down the deterioration of the industry.
Well if "The Hulk", "Chicago" and "Dumb and Dumberer" and N-Sync and Brittaney Spears are what we can expect from professional productions, I say kill all the professionals and bring on the amateurs right now! Seriously though - A large budget generally tends to bring out the mediocrity in a movie or a band - a lowest common denominator for widest possible appeal (to recoup all the cash lavished on the production). Yet almost every year there are "surprise" low budget movies that often beat the box-office orientated big budget stuff. Another example: which had the higher budget: Matrix or Matrix:Reloaded? Which one was better?
And get this: there were professional musicians before there were record companies. And there are many today who don't have a record contract but are in a band. There are lots of movie-makers out there that don't have fat studio contracts. These perverts are doing their thing because they enjoy it. They'd love to make money doing it too - but they're doing it firstly because they love it. And in the case of music, I fail to see exactly what the record companies do to enhance the band. They seem to me to be a useless middle man.
But I digress - you've missed the point of my posted example: the movie companies
are still making loads of money in Hong Kong - if they weren't, real VCDs would have disappeared completely - they're just making less money
per unit than before, but I'll bet they're selling a lot more units than before - there's certainly a lot more VCD stores around now.
And that is how the record companies will survive - by dropping their pants (whilst a car company couldn't because most of the cost of a car is it's components). Producing and promoting the music is quite expensive (although this is somewhat irrelevant as record companies get the band to pay for those costs out of their royalties) but the unit cost of actually manufacturing ANY music CD is pretty much the same for any company, and it's ridiculously low. You can sell 10 CDs at $100 and make $980 profit and whine about 1,499,990 pirates, or you can sell 10,000 CDs at $10 and make $80,000 profit and whine about 1,490,000 pirates or 1,000,000 CDs at $3 and make $1,000,000 profit and whine about 500,000 pirates: the choice is theirs.
At the moment they are choosing to waste billions on technologies that not only won't work, but by definition can't work; and by prosecuting their (potential) client base (grrrreat business move

) - all to defend a monopoly which, although they seem unaware or unwilling to accept this fact, they can no longer effectively monopolize.
They have to solve the problem technologically or they are hosed.
You missed this in my last post too - here it is again for the visually impaired:
THERE IS NO TECHNOLOGICAL SOLUTION. None. As I said last post: if you can hear it, you can copy it. And you have to be able to hear it, so by definition - it has to be copyable. Furthermore - if you really can't copy it, you can't actually make the millions of copies of discs to sell to people.
They can make it harder - like the current copy protection just creeping in that doesn't allow you to play it on a computer - but that also makes it less attractive: the record company will find those CDs a hard sell to owners of MP3 walkmans and iPods, for example (I know 2 people who refused to buy CDs purely because you can't listen to them on a computer - they'll no doubt wait till you can download them for free). But let me say it again....
THERE IS NO TECHNOLOGICAL SOLUTION AND, BY DEFINITION, THERE CANNOT BE ONE.