Thankfully I'm seeing less and less of it, but the absolute most irritating trend in advertising imho was the relentless "It's about" type commercials.
SO many ads used the formula... Basically, you're looking at a montage of video, while the voice-over says:
"It's about... freedom.
It's about... the pride in a job well done.
"It's about... never having to sell yourself short."
......... and on and on........
"It's about... confidence.
It's about... going that extra mile."
.........then finally, the company name. Say....
"Prudential".
That's it.
"It's about... It's about... It's about... It's about... It's about... Johnson & Johnson."
"It's about... It's about... It's about... It's about... It's about... Ford."
Aargh it drives me freakin' nuts when these come on. Because... what the hell is that supposed to mean? It's about. It's about. Well... WHAT'S about?! Really! WHAT'S about? It makes literally no sense whatsoever. At all. Really. What's about? Ugh.
Know where these spawned from? Funilly enough, Bob Dole speeches during the '96 campain. He coined the whole thing. His speeches went on and on like this. "It's about integrity.".... or "It's about decency." One after another after another, only broken up by the odd "This president business... it's serious business". Didn't make any sense then, and it still didn't when the agencies co-opted this folksy nonsense and milked it for all it's worth. Which aint much.