This whole thing reminds of the time Roseanne Barr screeched out the National Anthem at a baseball game, then spat and grabbed her crotch. She was lambasted and justifiably so. Most people thought that the National Anthem was not the proper venue for comedy. And many thought she was being deliberately disrespectful, which she probably wasn't. People asked "what do you expect when you ask a comedienne to sing the national anthem?" But she suffered for it and she deserved to, that's a risk you take when you make your living by entertaining millions, and you blow it.
Rush brought race into a discussion where most people just don't want it. The merits of what he said about the media don't matter, pro football as entertainment is a place where people leave those issues behind. He should have left that kind of opinion for his talk show, and stuck to football for the ESPN show. Now people ask "what do you expect when you ask a political talkshow host to give his opinions about football?" He blew it, and he deserves what he got.
ra