Suppose I save someone from drowning. Most would agree that would be a good thing to do, and it would speak well of my character.
Suppose I then hired someone to walk five paces infront of me wherever I go carrying a sign that says "here comes Hortlund, the man who saved someone from drowning". Then I would break into ever conversation I overheard with the words "that reminds me of when I was saving someone from drowning". Would that say anything about my character?