It'd be great to see the AvA grow into a viable, busy arena. I have to say that the times I've tried to like it, though, I end up being turned off by two things, over and over and over.
First, there are many who enjoy ganging more than they enjoy having people in the arena. Whether you call it "team play" or any other glossed over euphemism, the bottom line is that if YOU play in a way that keeps others from having fun, they will leave -- and you will be alone. Not good for you, and certainly not good for AvA.
Second, there is often as much nastiness and arrogance in the AvA as there ever was in the old, "unhealthy" MA. Kidding around is one thing, but when it goes to unpleasantness, you can't excpect people to hang around for more. Again, if you drive people away you will be alone. Not good for you, and certainly not good for AvA.
This has nothing to do with being thin or thick skinned. It's sportsmanship and, well, "positive game experience." There's no reason to expect others to put up with either verbal or gameplay abuse, and if you really want to see the arena succeed it would be well to keep that in mind.
What to do about it? Well, I'd suggest that if those who so love workinga s a team find their side overwhelming the other side -- they might consider sending a kette over to balance things out. Make it an intrasquad scrimmage -- and that way others can have fun too.
And, try to be good natured. IF you have a grinch like heart, then fake it -- or pretend you're doing an impression of Oldman!