Quite honestly. HTC really doesn't care. They see a player paying $29.90 a month.
That's actually a bargain, two accounts for the price we had to pay ten years ago for one. This is a common thing in all mmog's. I don't know why I haven't started another account yet but I hope this really catches on. This is potentially a big bump in revenue for HTC. That means more development, more advertising, more players. Having only 60 players in the main arena sux, having less than 100 sucks. I, for one, am on board with this.