they must not do much on their computers.
You must not play a lot of games.
Many games that are subscription, have F2P levels where you can play as long as your want for free, maybe not with the best stuff. (Hmmm where have we heard that suggestion.) Because subscriptions are a very hard sell, you have to lure them in carefully.
Other games like the battlefield series, you buy the base game and get to play on the servers for free. There will be DLC you can buy, but are not required. You may pay $60, but that is psychologically different than letting a company get their subscription hooks into forever.
I bought Battlefield 4 for $60 in 2014. I never bought the DLC, but eventually those get release free, you just don't get them first. To this day, the servers are still full and I've played all this time on the initial investment. That company rakes in billions, so somehow they make it work.
You may not like those models, but that is the competitive landscape HTC is facing. Those are the games setting the expectations of players that come to try AH.