I don't think any intentioned jokes, or otherwise maliscious intent, should involve the whole of the Military. Pretend Band-Aid Purple Hearts are supposed to be a joke, but the under it all - it refers to the Purple Heart, and thus to those who have recieved it and will recieve it, which is the whole Military.
This has been blown out of proportion, but I still don't believe it was a wise, or even low-brow wit, to do something like this.
Will the repurcussions of later generations be that the Purple Heart is nothing more than a joke? Don't know, but it could be construed from this gesture that it is currently.
-SW