Took me a while to realize that some people WANT to play, but DON'T want to get better.
Even guys wiht limited time could take a 30 minutes -- giving up a single flight session -- to spend with a trainer appointment. That single appointment could make noticable changes, changes that I'd think would make the game MORE fun from then on. Two months later, try another appointment and learn one more thing.
But some players are either perfectly happy dying a lot, or they're happy enough in their unhappiness that they dont want to take steps to move forward.
ITs not the way my head works, so I can't pretend to understand it, and I wont offer any theories. Well, maybe its the guys refusal to ask directions gone wild...dunno. But I've seen guys who played 4+ yers with kpd's of 0.6, who wanted help with setting up new equipment but didnt want any tips on actually flying. I've had 1v1s in the MA where the con flat turned to my immel, and I've PM'd -- "hey, no offense or ego, but do you want to know how I got behind you so fast?" -- with no response.
Wanting to do it better isnt the same as wishing I could beat Morph or Lev or Urchin. I dont have the natural talent to get to the very top, and I wouldnt want to invest the discipline and time it'd take for me to get that good. Its a game, not my life. But personally I just dont understand not wanting to improve.
Bottom line is its their $15, and if they dont want to build thir skills no amount of arguing or whining will change their mind.