I'd set it up like LEDPIG did his. I hate sights that automatically start playing music. That really pisses me off.
I got overruled on my company website, so we have an annoying commercial the auto feed. I made them put an off button on it though.
The people and sights I am going to network together are going to know what it's about, not just blindly forced to hear songs.

And I think Myspace is a good tool for something like that.
For anyone that might be interested:
The album is not a joke or an amateur production. It's a radio quality, professional album with real singers and pro musicians. He may get signed to an independent label we don't have illusions about selling tons of albums or even breaking even.
However, I am involved in such a way that I am in on the action if it does well.