The toy I can't seem to find a picture of (and i've seen one recently somewhere durn it) was a large WW2 era aircraft carrier.
It had these little foam f4u's and you would pull this lever on it to launch the planes.
I LOVED that thing.
My brother had it. I believe it was called "Attack Carrier w/ 2 Flying Ace planes". They were Hogs. Yes, it was Mattel.
My favorite would have to be my still in a garbage bag "Cobra Rattler" or "Optimus Prime". But then, I think of the fun my brother and I had playing this:
We'd double up rubber bands on the Crossbows, etc.