I agree, this is urgent! To add to a couple of posts here also, winning the war is not the objective for a large percentage of players. Making the bases harder to capture, and limiting the play time, has to further decline the probability of a map reset.
I am for the "scheduled" map rotation idea, but I am more in favor of game play that offers the strategic minded player, meat and potatoes towards a goal that may stand a chance to benefit his / her country mates.
Two possible types of changes to increase the possibility of player map resets:
1- Change the criteria, for awarding a map victory. (Lusche has detailed one such plan)
2- Change the criteria, for awarding base captures. (I favor this type, especially if troops were given more of an important role, see this thread)
http://bbs.hitechcreations.com/smf/index.php/topic,300975.0.html