Have you guys ever considered that it would be easier for HTC to split the servers entirely?
Put one on each coast and you would get to choose 1 time which one you wanted to play on.
All those who joined the other server you could no longer talk to or fly with.
They would have their own forums so you wouldn't even know what is happening over there.
HT has tried hard to make things so everyone can play here, you just have to choose the lesser populated arena at times.