The secret:
Be disinterested in pleasing them. Be interested in how they can please you, knowing full well you can always find another women.
The problem for men:
This is extremely difficult for men who actually have a soul to pull off.
The problem for women:
This quirk of female psychology almost guarantees they will fall in love with a string of soulless bastages and blow off whatever "nice guys" come their way, unless they are lucky enough to run into a genuinely nice guy who can pull off a seamless "soulless bastage" as needed.