Well, HiTech gives us these pretty cool tools to help us organize. Tunable range channels, mission briefs, mission waypoints, and now new .dt commands that give us time management details. Then, just one La7 streaks out from the airfield or down from the clouds and wounds a single troop.
Whenever so many things have to come together to render a single result, the morale of players is effected. This has been the case for so long, that the MAJORITY of VOCAL players claim they care nothing at all for the game play side.
It gets much more complicated than all this but the bottom line is success breeds success. Running into the category of

just falling short, quickly earns you the squelch function.