We can all talk about this round and round, but for the most part, it's just conjecture. Nobody but HTC has the numbers, the cold hard facts regarding player numbers since the company began. HT being the whizz he is at coding, math, equations, graphs, and the like, I'm certain has mapped out quite accurately what has gone on with his business since it began. I think this is why the price dropped from 30 a month to 15 once upon a time, as the math predicted more business overall with that sort of pricing.
When the game was first being built, the people that were around then saw rapid and constant change in the game, which gives the impression of a company that is dedicated and caring. I would argue just because that change/improvement slows, it doesn't necessarily mean that the care and dedication is gone. Hence the new AH that's coming. The numbers will take care of themselves once it's out, it's almost a certainty.
This is NOT an easy game to play. Boo's post is pretty telling in fact, and it reminded me of my own experience. When he first started, he got killed a lot, even though he obviously had a lot of sim/flying/etc time already in other games or whatever. It was the same for me. I learned quickly thanks to Fester/Citabria teaching me in early days, however the first week, although I thought I was a sim expert pilot, I was demolished just like Boo. It is no different for many others out there. This may not be the "study" or lots of buttons to push/stuff to do type sim like a DCS one, but in terms of the actual GAME, the fighting, the combat, there is NO other place out there like this IMO, where skill and ability plays such an important factor, and that skill taking so long to actually achieve. Getting good at a first person shooter for example, is much, much easier than being a top pilot here. I would know, I played Quake2/3 with the absolute best clan in the world when I was a kid, when it was the biggest online thing going, and that was a snap compared to getting good enough to even win half of the fights I would get into here.
This being the case, this game attracts a certain type of client, and I do agree that it's unfortunate that more don't come to try it, but the reality is even advertising and such will never bring the huge numbers that a game like War Thunder or World of Tanks or whatever will bring, as the competition is higher here, and the time and effort to get to be a good player is far, far harder here than anywhere else. Despite this, I still believe that a lot of people will be coming out of the woodwork when that new beta arena download hits the frontpage. I would wager my fortune on it, and I think for quite a while after that, the numbers issue will attend to itself, and we can all go back to complaining about other issues then at least. I do think that more numbers will fix a number of other issues, one being the hot topic 12 hour thing, as switching to find a fight won't be needed often when an arena is packed with 4 or 500 players - there will be fights to be had everywhere then IMO. I live in hope.