I was going to say... Ross the Boss Rhea isn't playing AH on some sissy tablet.
I've got an ipad. It's for watching movies on the airplane (and for skyping) because the ones Delta offers up in business class SUCK WHALE, as do their monitors. My wife plays games on her ipad, therefore, playing games on ipads is for girls and twinkie-eating, redpop-swilling meth-addled teens. AH demands a better setup.
Ultimately, this thing is going to have to be sold on differentiation, not cost or convenience. As in:
you want accurate flight models and an immersive experience? AH. Everything else out there is for losers who can't afford the price of admission. If you can't run with the big dogs, stay on the porch. 15 bucks? Pah! That is near as makes no difference to an AH user. THey should probably increase it.
In marketing, it's called "snob appeal" and it explains why some products actually become LESS attractive when made more affordable. I'm not proud to say it, but I remember back in the 90's, just as DVD was replacing VHS, going in to get a replacement VHS machine. I'd had a fairly expensive JVC pro-series editing deck and wanted something similar - but everything was suddenly less than $200 bucks. I managed to find one that was a little more, and walked out feeling placated.
We need a similar aura around AH. I think for those aware of th egame, that aura exists. Indeed, my old buddy in FL who refuses to pay for his gaming declared as much. The useless turd, however, still will not pay, on principal.