The actual story behind this is way funnier than a rick roll
http://en.wikipedia.org/wiki/Well_to_Hell_hoaxthe wikipedia article is skinnier than it used to be
"When he returned to Norway, Rendalen sat down and fabricated the graphic story of the bat-like creature and sent his letter to the television network. His prediction was that they would use the story without investigating it. To make an investigation easy for them, he included his name, address and telephone number on his letter. He also included what he claimed was an article on the story from 'Norway's largest and most reputable newspaper'. In fact, the article, which he falsely translated, was a piece in his local community paper about a building inspector.
Rendalen also included the name and telephone number of a pastor friend based in Southern California. This pastor knew about the hoax and was prepared to reveal the truth if someone called to research it further with him.
However, as predicted, Trinity Broadcasting Network ran the story without contacting Renalden or the Californian pastor, and it appeared on television, radio and in a large number of publications. None of those who used the story attempted to research it before going public."
