Engine failure/rollback after V1 without immediately applying corrective rudder (dead foot,dead engine) most often results in an uncontrollable roll and bad results.
To serve as a commercial airliner in the U.S, the ATR had to demonstrate, during certification, the ability to experience an engine failure after V1, climb on one, remain controllable, and land safely.
It could be whichever pilot was flying this aircraft, was caught off guard, and reacted to late to counter the yaw and ensuing roll over. A very dynamic and fast pace of events right after takeoff.