The social media route would be a good place to start (does HTC even have a Facebook page or Pinterest page?). Twitter would be a waste of time right now...How many times can you receive the tweet, "Two more weeks", before you stop following? As for TV or other advertising, the cost-benefit analysis rules all; if you're not making more in new business than the cost of the advertising, than you don't do it. Of course, if you could turn the game into a professional sport (got to be more interesting than watching people play poker or Texas Hold'em!!!) and get a show on a cable channel, that might help. Make it a team sport, and the TV show would televise matches (maybe a team from each state for "the Nationals"). Interspersed with matches would be short segment featuring interviews with actual combat pilots, reviews of gaming equipment, "how-to" videos on building the "ultimate" gaming rig or sim-pit. Just an idea...