I'm not so sure that shadowing on rivets is the difference between 120 sticks online, and say 500 online. I highly doubt that 380 logged because they wanted to see shadowing, and couldn't. In fact, I strongly suspect most removing shadowing to help get rid of lag, and Frame Rate issues. I'm just guessing.
The real issue, marketing. Someone popped up something on Steam, which I've never even heard of. In any case, the worlds best hamburger is owned by the guy who went bankrupt because no one knew he had the worlds best burger. The biggest issue is marketing.
But I can tell the difference between AH1 and 3, I just don't think its the game changer.
boo