I would make a change to the arena selection screen for the direct impact effect to not confuse those looking for "Free". The $ may not be attractive to new younger customers. Plain English descriptions will be attractive becasue it's full disclosure. And the visual separation helps make the distinction.
Open Melee - Subscription Service
Axis VS Allied - Subscription Service
World War I - Free to Play
Match Play - Free to Play
Steal the Sheep - Free to Play
Training Arena - Free Training Center for Everyone
Steam was supposed to be social media exposure. It garnered too many negative reviews which is hard to overcome once it happens. If it had been one or two with many good reviews then the social media Lemming effect of
predisposition would not have started up. I'm still suspicious if some amount of the negative reviews were not on purpose to try and sink Hitech.
FaceBook, all the under 40 generation left long ago and I don't see a strong recent line of guest postings at the HTC page. I'm wondering if Hitech's test on the "Hero" channel isn't the one owned by ABS-CBN Digital Media who provides content on anime, Japanese pop culture and eGames. eGames is what the under 40 generation is interested in. As for the 40 and over crowd, FaceBook adds, Air Shows, Gun Shows, Military Memorabilia Shows, Car Shows, click bait at AARP.........
We are top heavy with 40 and older players and there is still room to attract that demographic. Time is not on the side of that group though, so the game has to be advertised on social media where the under 40's go for their entertainment, online purchases, and News, just like WT covered all of that initially. Steam may have not helped as much as it potentially "could" have. Too bad they won't let you start over and clean the reviews slate.