For an on-going concern , with steady growth, one might consider paying 5 times annual revenue.
In it's current state, you'd be nuts to pay more that 3 times annual revenue.
I'll and guess 1000 subscriptions? No growth in subs. Slowly evaporating clientele.
The problem is what you have is called an elevator asset. A large percent of the company value would go down the elevator and out the building when HT left.
So two year maintenance contract would have to be included at a reasonable salary.
Wrap it all up. Some Kentucky windage....mmmmmmmmmm $800,000.
I only got 28 bucks on me, tho.
Now HT would not sell for that. But Buyers and Sellers often have different perspectives on value.
So how do we judge? Just what HT would take? Or what a rational buyer might offer?