It's funny how a "no brainer" like good service is overlooked or just plain put on the back burner by online games, or companies in general for that matter.
Simple things like billing, card changes, squad functions ie: join, meet, find are an afterthought.
This company takes it to the next level. Personalized service. It gets handled. And in BNM's case by going the extra mile.
I'm in the service end of a repair business. It's the way we handle it also. People don't forget, a loyality to the company is the result. The comment is "They take care of you"
It just good business. Something not found everyday. Which amazes me because the benifits far out weigh the additional effort needed to provide "good" service.
The additional effort is not wasted, it's remembered. "How bout Aces High, what you think ??" One thing I remembered when I was still over the hill and that question was asked was "Good service" always was in the answer.
Taint cheese on top of there necks..