RAM,
You, I and others are paying more because HTC is conducting sales research. They are trying to find out if a lower price is viable. Offering that lower price without finding out if it is viable would be foolhardy and possibly put them out of business. Giving that lower price to guys like you and I would not provide HTC with the info they are looking for. They want to know if lowering the price would have a corresponding increase in subscribers. The only way to find that is to offer subscriptions, at a lower rate, to people who tried it and didn't subscribe and to people who subscribed and then canceled. They already KNOW that you, I and others like us would subscribe at the lower price because we are subscribed at the higher price. If the research proves that the lower price is as good or better for HTC's business as the current price, then they will lower it for all of us. If it does not prove to be viable, then they will still be in business and we will not see the lower rate.
They have to be allowed to get the info they need to make the service better without betting the farm at unknown odds.
Sisu
-Karnak